OVER THE LAST TWENTY YEARS, COGNITO HAS CONTRIBUTED VASTLY TO THE PROPAGATION OF HIP HOP CULTURE— FROM CONCERT PROMOTER TO FATBEATS RECORD STORE OPERATOR TO TOURING THE WORLD AS A MEMBER OF THE UNDERGROUND GROUP MASSINFLUENCE. IN ADDITION, COGNITO IS KNOWN FOR DOCUMENTING LEGENDARY HIP HOP ARTISTS SUCH AS MOS DEF, DE LA SOUL, TALIB KWELI, MF DOOM AND KANYE WEST ON BOTH STILL AND VIDEO MEDIA. AN AFICIONADO OF SNEAKER CULTURE SINCE 1982, COGNITO, AKA "THE SHUCHEF," HAS HAD THE PRIVILEGE OF CONSULTING WITH A NUMBER OF MAJOR SHOE BRANDS ON MANY LEVELS FROM MARKET RESEARCH TO COMMUNITY OUTREACH. OVER THE YEARS HIS COLLECTION OF RARE SNEAKERS HAS BEEN EDITED DOWN FROM A RIDICULOUS AMOUNT TO NOW JUST UNDER 50 PAIRS OF CLASSIC TRAINERS — QUALITY OVER QUANTITY. AFTER SEEING HIS ORIGINAL JORDANS DRY-ROT FROM NOT WEARING THEM, HE NOW VOWS TO STICK TO HIS MOTTO "SNEAKERS ARE MEANT TO BE WORN, NOT TO SIT IN A CLOSET."
Check him out @ http://frolab.com
These are a few South Africa 2010 FROLAB pics
Big up to DJ Bobbito for keepin' it True Vinyl...
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